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在这个时代中，产品化的终端表达

 

THE BRANDING EXPRESSION

OF PRODUCTS IN OUR ERA

    

5/12  15:00 - 17:00 

 

   上海市长宁区杨宅路258号

                环东华智尚源3楼
                3F, #258 Yangzhai Road

                Changning, Shanghai

 

 

主讲人 Lecturer

 

 

    -Mr. LK (刘恺先生）

             

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     - 点击文末【阅读原文】, 立即预约参加！

     This event is RSVP only.

     To register, please click on "READ MORE"

      at the bottom of the page!

 

 

本次活动由 德必WE" 和 环东华智尚源，睿集设计 联合主办。

并由上海设计之都活动周作为指导单位。
感谢一号艺术公社、开始活动与MEETUGO的媒体支持。 

This event is organized by DoBe WE" and HDHZSY , RIGI.

Supported by Shanghai Design Week.

Thanks for the support of 1STONGSHE, Kaievent, MEETUGO.

 

 

这个世界总是在不停的改变。
我们的生活中，不论出行到社交到购物，这个世界不知 不觉改变了很多，无数的新事物新名词不停进入我们的生活，很多我们赖以习惯的事物却也不知不觉的淡出。

The world is constantly changing.
No matter in the aspect of travelling, socializing, or shopping, our life has been changed massively. Countless new things and new words have continually entered into our life, and many of the things that we were used to faded out unwittingly.

 

 

刘恺,  RIGI睿集设计创始人，原创潮牌L-HOUSE主理人，东华大学校外硕士导师。在空间、品牌、产品、视觉多个维度都有创新成功案例，其作品多次发表在interni  bob  domus 等几十家国际权威设计及生活媒体上，并获得德国IF，意大利A+，英国win 等国内外重要设计奖项。

Liu Kai, Founder of RIGI Design, Founder and Creative Director of an original fashion brand — L-HOUSE, a MA students’supervisor of Donghua University. He has many successful innovation projects in design of spaces, brands, products, and vision, his works have been published on international design and living authoritative media many times, such as interni, bob, domus, etc., and have won prizes in both domestic and international important design competitions like German IF, Italian A+, English A+, etc.

 

 

刘恺通过对当下生活方式与时代精神的关注，用生活终端的设计理念创造设计与使用者之间的情感与需求连接，并形成特有的空间与视觉结合的设计风格，将之通过完整的设计洞见表达在设计作品之中。他与“热风”的合作历时8年，完成了该品牌的三次形象升级，从最初的几十家店发展到1000多家，成功实现了其设计理念的商业化。

Through his attention to the current lifestyles and the spirit of the times, Liu Kai created a connection of motion and demand between design and users by the design concept of life terminal, and expressed it in his works through complete design insight. He has cooperated with ''Hot Wind'' for 8 years and upgraded the brand image three times. From dozens of stores at the first beginning to more than 1000 stores now, RIGI successfully realized the commercialization of its design concept.

 

 

届时刘恺会就空间设计与大家进行探讨，传统空间设计都是自上而下以业主需求及单纯风格的概念延伸，并非真正解决生活中的需求和问题。

Then Liu Kai will discuss with all of you on space design. Traditional space design is a simple concept extension of styles based on owner's requirements, instead of solving the needs and problems in life.

 

 

 

刘恺将传统意义上的商业空间，办公空间甚至一个家定义为生活终端，它们并不仅仅是一个容纳功能的空间，而是基于使用者在终端中的功能体验与使用场景，结合生活方式与商业模式而设计的一个产品，经过生活场景的导入，建立顾客与商品间的情感联系。

Liu Kai defines traditional commercial space, office space, or even home as life terminal, they are not just spaces for functions, but a product designed based on user's functional experience and usage scenarios combined with lifestyles and commercial modes, and they establish emotional contact between customers and goodsthrough life scenarios.

 

 

空间与视觉亦或者是产品并不是以单纯类别而存在的，世界是多维的，设计亦是无界限的。其中所包含的逻辑和技术、情感与美学都是设计所追求的，通过逻辑性的分析及梳理，将人的真实感知作为设计的源点，利用感性的视觉手法与空间形体相结合，合力形成鲜明的RIGI化风格RIGI的创造力来自于关注时代精神、商业趋势以及生活方式的行为体验。追求设计中人与生活的关系。并将其中的设计洞见表达在作品之中。

Spaces, vision, or products are not existing in a simple category, the world is multidimensional, and design is also boundless. The pursuit of design contains not only logic and technology, but also emotion and aesthetics. Based on logical analysis and combing, RIGI takes the real perception of people as the source of design, and uses emotional visual approach to combine space together in order to form a typical RIGI style. The creativity of RIGI comes from spirit of the times, business trends and lifestyle experiences. RIGI pursues the relationship of people and life, and expresses its design insight in the works.

 

 

终端是品牌的第一个产品，而不仅仅是一个销售的场地。这个产品的意义在于他承载了品牌的理念，以最快的方式通过社会角色与顾客建立直观联系， 并且经过生活场景的导入，建立顾客与商品间的情感联系。

Terminal is the brand's first product, not just a sales site.The significance of this product is that it carries the brand's concept, and sets up direct relationship with customers through social roles in the fastest way, and establishes emotional contact between customers and goods through life scenarios.

 

终端产品的调性在直接传导品牌的价值观和生活观的同时， 辅助其他销售型产品，展现他们的在不同社会场景中的使用价值。

The identity of the terminal product is to assist other sales products by showing their use value in different social scenes while directly conducting the brand and life value.

 

 

设计不仅仅是自上而下的概念延伸，或者是单纯的风格表达，更不是所谓的功能堆砌，而是真正解决生活中的需求和问题。

Design is not just a top-down concept extension, or a simple style expression, or even the so-called piles of functions, but is a real solution to the needs and problems in life.