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当许多在本国发展前景良好的公司走出国门，拓展海外业务时，结果可能会与预期的大相径庭。追源溯本，文化差异则是导致这种现象的主要原因。

If your business is increasing and prospering in your country it does not mean that the result will be the same if you bring it abroad. Why? Because of cultural differences. 

4月28日，由德必WE" 携手 FUNWORK，邀请到李仁根博士 ，举办了一场名为 “文化智商: 推动全球化商业新技能”的主题演讲。

On April 28th, DoBe WE" in cooperation with FUNWORK had a great opportunity to invite Dr. Rengen Li to give us a speech on the topic “Cultural intelligence: new skill for your global business". 

在讲座中，李仁根博士用一个小时阐述了文化智商的意义和重要性，并对如何提升文化智商进行了详细分析与指导。他提到无论制造、 服务和信息产业供应链都正在受到全球化蔓延的影响。   

Dr. Rengen Li for one hour has been telling about the meaning and necessity of cultural intelligence and how to enhance this skill. He also explained that as the world is globalizing no one is protected from the impact of our globalized supply chains in manufacturing, service, and information industries.

李仁根博士曾在可口可乐公司任职，凭借他丰富的经验为在场嘉宾诠释了文化差异的重要性，比如为何某些产品能够在欧洲国家畅销，却在中国地区遭遇业绩滑铁卢等。这些案例更加直观地解释了文化智商与全球化市场的紧密联系。During the lecture Dr. Li has given a lot of examples from his rich professional experience, including working in The Coca-Cola Company. He explained in details why this or that products were popular in European countries, but failed in China.

讲座结束后，嘉宾们在提问环节与李仁根博士积极互动，交流分享了他们在工作中遇到的挑战和问题。

At the networking part of the event most of the guests had their own question to ask Dr. Rengen Li after lecture in private.