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This Wednesday, SIDEC Florence Base Company activity DOBE WE" invited Guizhou Bouyei Ctafts Co. Ltd to host the promotion of Buyi crafts of 2017 at Zhi Shang Yuan. During this conference, Mr. Ma QiZhong who is the president of buyi science association in Anshun, Guizhou Province, and the expert of Buyi Culture as well made a thorough speech on Buyi’s thousands years’ history and the meaning behind the pattern on the traditional fabric. Thanks to this overview, the audiences learnt where inspiration of the patterns is coming from. Indeed, the clothing is mainly inspired by rice farming culture.

The color palate adapted by the Buyi community was also explained. They blend in with the surrounding natural environment to symbolize the harmony between the people and nature. The patterns used document the history of rice farming with designs that symbolizes the mountains, the river, birds, fishes and rice grains, etc.

These patterns often carry on an interesting psychological part in it as well for example the unity of the tribe.

The president of buyi science association in Anshun, Guizhou Province made a speech.

Furthermore, the business point of view was also presented addressing the development and the future of the company (GUIZHOU BOUYEI CRAFTS CO. LTD), by Wang Hui and Tiffany Pattinson who represented the Buyi Crafts in Guizhou. According to her, Buyi Crafts, which already employs more than 300 women, contributes to the women empowerment with various training programs and will continue to do so.

In addition to that, the company also thrives to improve and expand by the product by raising the bar on the raw material quality; developing new product range and a rebranding organized by Paul Iglesia has put new light into the company.

Zero*waste entrepreneur-Paul lglesia made a speech

Leading the sustainability innovation sector of the company, adaptation to eco yarn, such as TENCEL, MODAL OR REPREVE is Tiffany Pattinson’s key goal with the company in 2017. The help of international fashion designers (as for example Philip from Italy) and influencers gives a new dimension to the project thus the company is now collaborating with talents from Shanghai, Hong Kong, Italy, France, Dubai or America to further expand the reach of the traditional fabric. Thanks to a global culture exchange, experts across the globe can have access to the original Buyi crafts during their visit to Guizhou, spreading the ideas and skills all over the world while sharing ideas and skills from their own culture.

Italy Milan Aoruili company General Manager-Jiang Liu made a speech