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On the night of Mar 2nd, at the invitation of DOBE WE" and Funwork, Mr. Larry Schuster, professional speaking coach and TEDx speaker, has come to WE"@Bund to give a lecture on how to use storytelling for your marketing proposal.

Mr. Schuster began his lecture picking up examples of astonishing and unpredictable marketing advertisement of the past. Why do we still remember them? With a vivid case analysis, Mr. Schuster revealed the mystery of how to seize people’s attention and make every marketing speech unforgettable. The message should be simple, story-telling, credible, concrete, emotional and unexpected. These six principals help people to succeed not only in marketing, but in a daily and professional life. Some examples? A public speech; a team building or in order to transmit your company mission. After the one-hour lecture, an active Q&A session followed. Mr. Schuster answered many the questions from the audience “what’s a successful advertisement?”, “how to do brand marketing of a new company?”.