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If your business is increasing and prospering in your country it does not mean that the result will be the same if you bring it abroad. Why? Because of cultural differences. 

On April 28th, DoBe WE" in cooperation with FUNWORK had a great opportunity to invite Dr. Rengen Li to give us a speech on the topic “Cultural intelligence: new skill for your global business". 

Dr. Rengen Li for one hour has been telling about the meaning and necessity of cultural intelligence and how to enhance this skill. He also explained that as the world is globalizing no one is protected from the impact of our globalized supply chains in manufacturing, service, and information industries.

During the lecture Dr. Li has given a lot of examples from his rich professional experience, including working in The Coca-Cola Company. He explained in details why this or that products were popular in European countries, but failed in China.

At the networking part of the event most of the guests had their own question to ask Dr. Rengen Li after lecture in private.